New Product Marketing Strategy

Article Marketing Strategy is one of the best ways to get quality highly targeted traffic. Not only will you benefit from being listed in the most viewed categories you can also make it to the most published article category too. But more on that later. Lets get right to it. I will list out 8 secrets that done correctly will help you dominate the article directories and get lots of traffic. XXBR2 1. Top Copy – Of course you need to have something relevant and intriguing to say. Write from the heart but do not ramble. Get to the point fast and offer value. Sometimes you need to offer information you would normally charge for. XXBR2 2. Organize Your Article – The way you layout your article is actually very important. You need to make your article readable by the skimmers. Most people have short attention spans even when they need to learn something. Make your article stick out. Use bullet points and start new lines for important sections, words, or sentences. XXBR2 3. Wondering Eyes – Now everyone has wondering eyes. So take advantage of this trait. Use Bold, italic, and if allowed small pictures or emotion icons. Highlight words through out your article that tell their own story. Your skimmers will see these words and get the picture. Your main goal is to get the reader all the way through the article to your resource box and clicking your links to find out more. XXBR2 4. Keywords So, are Key – Do a little keyword research. Write your article using the keywords you find and sprinkle them through out your article. Place the keyword in the title, body, and resource box. Definitely use the keyword as an anchor text in your resource box. XXBR2 5. Internal Back linking – The large article directories have hundreds of thousands and some millions of article in their database. This creates a whole lot of back link opportunity for you. Your goal is to get into the categories that will deliver the most Article Marketing Strategy to your article then your website. Most of the large article directories have categories such as most viewed article and most published. These tends to be difficult to get into but the pay off is sweet. More on that later. XXBR2 6. Generate Article Traffic – In order to get into those special categories you need people to come view your article. This is where your backlinking skills come into play. But I would first start by telling all of your friends that you have a great article that they should go and view. You can republish your article whereever you would often get some back links generated for your article. You need to pick places where you can generate views of your article. One great place is social networking sites. Especially ones that allow you to have a blog. XXBR2 7. Faster Approval – Online you will here a lot of people say take action. But taking action sometimes takes time. Well we all know time is money. So to help get that money you will need to take advantage of the faster approval methods these article directories give you. Most of these options cost money. If you can afford it, do it. its worth it. The faster you are approved the faster you can get working on your traffic and the faster you get paid. XXBR2 8. Promotion – I touched a little on this in tip 6 but I need to be more specific. I mentioned use social networking sites to republish your approved article but what social networking sites you ask. Here’s a few. Start with Ning.com. If you have not heard of ning.com get familiar. This site allows individuals like yourself and I to create our own social networking site. Ning is a great resource to place your republished articles. Not only will you get a backlink to your original article you will be grabbing the attention of the members of the ning site you just joined. It is a win win. Check out the warrior forum (do a Google search) and search for lists of do follow bookmarking sites and social networking sites. These lists will work wonders for you. XXBR2


Contents Of A Business Plan

Much like a map, or a book’s table of contents, a small business marketing plan is a planned set of objectives and strategies mapping out the step-by-step procedures to accomplish a business’ marketing objectives. XXBR2 A small business marketing plan can be a page long, or a hundred pages long, depending on how detailed the strategies are, or what the duration of the marketing period is (one mo or one year, etc.). The style of writing must be concise and simple – not eloquent big words which are difficult to fully comprehend. Really busy and successful business owners do not have the time to write elaborate descriptions, but may opt to use marketing plan software to make their lives easier. XXBR2 So what are the components of a small business marketing plan? XXBR2 Define your target market – This is the first component of a marketing plan, because all other parts are dependent on who your ideal customer is. There are various ways of dealing with each type of customer, and the other parts of the plan should itemize this. A marketing plan without a clear target is much like a letter without a heading – you don’t know who you’re writing to! Included in the definition of your market is a list of characteristics and possible preferences, area of residence, age group, social class, race, religion and traditions. Don’t try selling beef hotdogs to a Hindu, unless you want your own carelessness to be the cause of your business’ downfall. XXBR2 Understand and define your competition – To ensure success, you must keep abreast of any developments in your niche. You must know who you’re competing with, and what their marketing strategies are. Knowing what your business is up against provides you guidance when ensuring that you are a cut above the rest. You have to stand out in order to be noticed by your target market – and in order to be chosen instead of your competition. XXBR2 Write down your specific marketing objectives – Specific marketing objectives provide direction, a time frame for marketing activities, and a mechanism for evaluation and measuring effectiveness and performance. Be specific when enumerating the objectives of your campaign. It is a known fact that the chances of goals being fulfilled are greater if and when these goals are clear and written on paper – it’s like a physical checklist where you can pinpoint which things you still need to accomplish. XXBR2 Define your marketing strategy – This is a detailed description of how you intend to accomplish your objectives. This would include pricing, packaging, as well as budget, forms of media to be used, promotions collaterals such as flyers, radio or tv commercials, print advertisements… or if you choose to go the social networking route to save money, websites, facebook business page, articles, and other online gimmicks. Remember to be realistic – don’t set impossible to attain goals, because setting the bar too high makes the chances for failure or disappointment greater. XXBR2 Set the timeline; measure effectiveness of the marketing plan. You must be specific with the amount of time you need in order to reach your goal. Why? Because when you have a clear timeline, you are able to measure the results after each chapter/period on your marketing plan. Any good strategy must be repeated, while all ineffective ones must be replaced in order to achieve maximum satisfaction. XXBR2 A lot of small businesses make the terrible mistake of not preparing a business marketing plan. It may be because they see no value in it. But after seeing how much more guided a business owner can be even with a page-long business marketing plan, the benefits far exceed the efforts needed to come up with the plan. So go on – think, write, then move! XXBR2


How To Write An Executive Summary For A Marketing

A likely boss may have the perfect candidate in mind. Most likely the keywords for this special job have already been selected and a search has been performed using the latest scanning device. The applicant with the most of these impressive keywords in their Executive Summary will most likely have their resume read by a recruiter or will get a call about their background and possibly an interview. XXBR1 So how do you get and keep a competitive edge in this process? XXBR1 Let’s start by writing an executive summary because it’s one of the most challenging parts of a resume. It represents an overview of your current work and what you’ve done in the past. Key words are used to describe your experience also represent your career. They tell the reader in a few seconds, if you have the background an employer is searching for. XXBR1 To write a summary yourself, requires self knowledge and acceptance plus the ability to create a positive description from your achievements at work. Too many times, we’ve grown sick of our past and have lost sight of our salesmanship and wordsmith ability. These are tools that can be used to create a glowing portrait of your background. XXBR1 How come it is easy to assist a friend when it comes to highlighting successes in their resume and so difficult to mirror our own? While no one has a 100 percent positive view of the past, you must be able to put unfortunate, embarrassing, hurtful, and terrorizing episodes behind you and focus on the positive. If you are unable to do this yourself, then it is probably less stressful and saves time to hire a creative resume writer to craft your resume for you. XXBR1 But seriously, if inducing amnesia or purchasing the services of a resume writer is too costly, you can always write it yourself. Begin your summary with a catchy phrase or description about your career. For example, you could start with: XXBR1 “Results driven executive with 20 years experience in sales and marketing” or “Seasoned professional with a background in financial services and operations.” XXBR1 There are many phrases that could describe what you’ve done to show you have business skills and the soft skills to manage others. To open up a world of ideas search on different careers which display job descriptions at Monster.com or other search engines or go to your local library to read resume books on Executive Resumes that contain resumes that have been collected by expert resume writers. Then begin tailoring your resume to fit the job. XXBR1 If you are applying for an executive position most employers will need to know about your managerial skills such as the number of people you supervise and how you help them develop skills, take initiative and experience job growth. XXBR1 Other possible questions are: XXBR1 How do you inspire staff to meet the company’s mission? Or how do you distribute the work load, develop and implement strategies, procedures and follow-up and perform evaluations that ensure quality results? XXBR1 Other answers to questions you may need to integrate into your summary or resume are: XXBR1 – How do you build effective collaborate relationships for managing staff and stakeholders? XXBR1 – How do you demonstrate ethical vigilance and model behaviors that support the companies’ values of integrity, service, respect and excellence? XXBR1 – How do you motivate and inspire others? XXBR1 – How do you increase the bottom line or save the company money? XXBR1 – In your summary briefly highlight your most important skills. For instance, you may have an operations and managerial background that could be summarized in a succinct statement. XXBR1 – Don’t forget to integrate information about personal qualities into your summary. XXBR1 But keep it short, the information in the summary should not be repeated in the body of the resume. If you need to get into more detail about one of your achievements describe it in the body of the resume. XXBR1 If you’re writing about your current job, the writing should be in the present tense using the nominative case but leaving out the pronoun. For example, “As a top notch manager, spent 17 years acting as a risk consultant in the oil and gas industry.” Instead of writing, “As a top notch manager, I spent 17 years as a risk manager in the oil and gas industry.” XXBR1 When writing KSA’s for Federal positions, a job applicant always uses “I” to describe their background unlike the format that is traditionally used in a corporate or executive resume. XXBR2


Example Of Marketing Strategy

Email marketing has its many benefits. This world wide web marketing strategy isn’t really emphasized on as many world wide web marketers are more focused on traffic generation and website optimization. What they don’t realise is how powerful emails are. This particular brand of power online can give you miracles in ways you won’t imagine. XXBR2 Auto-responder XXBR2 To give out emails, you will first need an auto-responder. An auto-responder is a service that you can use to build up on your list and send out emails to them in a specific time. For example, when someone subscribes to your list, he/she will automatically receive a thank you email from you and receives the first newsletter. This service is useful because it allows you to type in all your emails and send them out in sequence, e.g. You have eight emails you’d like to give your customers and you can organize them into being sent out as one per week. There are good auto-responder services out there that businesses use such as Aweber and GetResponse. XXBR2 Opt-In List XXBR2 When you want visitors to part with their name and email addresses to you, you’ve to prove that you’re worthy to receive them. Prove to them that you’re qualified in giving them what they’re looking for. Let’s say there is a fisherman whoever comes into your fishing website in order to learn the techniques of how to fish better. You can provide him wih an e-book on how to fish better if he opts into your list. XXBR2 Managing Great Content XXBR2 Make your customers look forward to your emails. Give them free gifts, techniques and advice that makes them inspired to learn more from you and trust you with their money. Referring back to the previous example of giving a free fishing book to your customer, you can wait for about a week, and after he has liked your book and trusted your judgment, you can advertise to him a certain product that can help him fish better. Do focus on customer behaviour. Customers very seldom buy products when they first get to know about it. They need a certain amount of time to think it through. All the more, you can emphasize on the product in your next email if they have not bought it. XXBR2 Email Format XXBR2 The title or subject of the email should be something that catches the reader’s attention. It is proven that names work very well in making people read the emails sent to them. For example, “Ben! Look what I’ve got for Christmas!” XXBR2 As for the body copy, the research team at www.MarketingExperhyments.com did an email campaign that increased sales by 49%. Some of the key points they featured in the body copy was: XXBR1 -making sure the valuable product benefits the customer XXBR1 -avoid a sales hype by using a “personal tone” in your emails XXBR1 -provide customer service by catering to their needs XXBR1 -providing incentives XXBR2 Ezine Publishing XXBR2 Another thing you can do is an ezine. An ezine is an electronic magazine or an electronic newsletter. It is given to visitors or customers through emails. Ezine publishing can come useful in advertising and promoting new products or to give out information or advice as to what customers are looking for. The superb research team of www.MarketingExperhyments.com also did an experhyment on Ezine advertisement testing have proven that ezine advertising has the potential to produce strong returns on investment. Companies don’t really emphasized on them because of the lack of time or expertise to optimize these campaigns. These companies are making a big mistake because they don’t realize the full extent of how much more money they could make online. XXBR2 In every ezine you’d like to distribute out to your list, simply generate content in it and place the same advertisement. To know how many click throughs your ad is getting you can use a script that can count the number of times your ad is clicked. It would be good if your ad was a strong one with a good headline, preferably done with copywriting skills. Format the ad with good dimensions and make sure it stands out. Test out the various positions of where you put your ad and decide on a position which is proven to get more click throughs. XXBR2 In Internet marketing online, in order to really understand the email marketing strategy you’ve to implement them. Understanding them and knowing how to do it is just the first step. Once you’ve practised and tried them, you’ll see greater results in sales. XXBR2