The current job with marketing offer e-commerce service. It highlights the essential steps of marketing of a new company offering construction services website design, programming, development and promotion. The service is supplied exclusively online through the company website. The online business operations include ordering, agreement on requirements, design development, and ongoing customer support.
The service implementation process should include the following steps Define goals
site. This may include either physical meeting or discussion of the product concerned over the Internet.
Develop the structure of the website. This step is directed to flash to the technical aspects of the site. It should include the definition of the necessary technology, type and specifications of site navigation.
-Website design and built. The development of design and site graphics. This can include the development of true creative company focus on developing the graphic looks of the order, or the fulfillment of the requirements presented by the client and the general appearance of the project.
programming -Website and built. This step depends on the details of each specific project and definite requirements posed as to the quality and level the site. Furthermore, this process varies according to the type of customer and destination of the site contemplated. All features of the site are subject to review and verification by the specialist and customers of both companies. -Technical
release site. Once the technical aspects of the completed project, the client should be provided with free consultation, along with other services site marketing and promotional techniques and tips.
-Ongoing site maintenance. This is the stage at which the work of creating the customer site is completed. But the company guarantees keeping all your current sites in terms of graphics, technology, navigation and usability. After the release of the web, the company continues to work with the client to establish a timetable for the review website and maintenance to meet clients' requests, to accommodate users assessments, incorporating new system updates and new technologies.
Is a fact that the idea of Internet commerce of this kind is not new, and for a new company to enter the market and receive the benefit of your business, you need to invent any new elements in the service offered. The innovative elements that this project contains compared to many competitors operating in IT e-commerce market are based on a combination of cost leadership and differentiation generic strategies (as M. Porter, ). Therefore, the project was launched in B2C format, although there may be differentiation of customers and hence differentiation level and range of services offered to each individual customer, and the project is for profit, For small business. The new company intends to compete with the two large commercial providers of web development and representatives of small businesses that deal with this issue.
Another unique feature of the project is wide range of services included in a business deal. This includes web design, redesign of existing, ability to work with many programming languages, site management, allocation in the search engines, animation, offer free hosting, email registration, web mail POP3 access, FTP access, tools for web statistics, domain name registration, other services such as consulting website full life, creating flash animation, graphic design preparation and logo, e-commerce shopping purchase, site management, administration and maintenance, banners, marketing, engine position improvement and promotion, search engine optimization, software testing and even online training.
The e-commerce industry is one of the industries fastest and most dynamic in the world. Today it is very difficult to define precisely the impact of the Internet on trade in exact figures, but according to 2000 estimates were about 260 million Internet users worldwide and by mid 2003 their number has increased more than twice and reached 580 million. By 2005, their number is estimated to reach more than 770 million.
These figures show that the Internet has become a means of very important and significant business through which buyers and sellers not only conduct transactions previously performed live, but perform operations on specific business line purchase and sale. Just three years ago, in the first three quarters of 2002, according to figures from the Department of Trade , e-commerce transactions amounted to more than 20 billion dollars. Keep in mind that these figures are significantly lower than the amount of actual real transactions.
Today, electronic commerce is booming. The market size of e-commerce has reached immense volumes. Moreover, this growth tends to accelerate. While in 2002 the total volume of sales of retail ecommerce America was set at $ 44 billion, a year later increased to 56 million. Then in 2003, online sales made only 1.6 of total sales, providing the ground to suggest that it is not very large growth potential. Online sales are expected to increase to 2.9% in 2007. Thus, the Internet economy force became more integral part of the entire US economy than it has ever been. Research conducted by Cisco Systems (available at ) shows that the Web is transforming the way we work and revenue from Internet transactions annually grows more than 50 percent.
Jupiter Research  reports that US rates of Internet B2B trade increased significantly in the last five years and sum of $ 336 billion in 2000 to $ 6.3 trillion in 2005. Jupiter mentions five industries with more than half of all buying and selling online. These are: Aerospace and defense, chemicals, electronics, and parts of vehicles and computer equipment and communications software. Among these industries, equipment and computer communications software and is leading with estimated number of online sales in this 2005 years to reach $ 1 billion.
That is very important for the current study, since the project in question will be launched in the computer and communications industries. Therefore, in view of the above trends in e-commerce industry, it can be assumed that the direction of your business connected to an online service and e-commerce, without prejudice to the competence powerful, has every chance to further develop and succeed because this market is subject to improvement, development and transformation. As the number of Internet users is growing and the number of companies willing to be represented on the Web is increasing along with the number of companies that launch online business is not very high and further increasing the demand for the supply of programming, design, site development and marketing services. Therefore, a new company in the industry theoretically has solid opportunities to enter the market, which may be saturated, and develop successfully. Based on the above, the outline of relevant target is clearly commercial market.
Target Market The target market is vast project. It varies from individuals with the minimum requirements in terms of functionality, appearance and possibilities of the place, large companies with the most robust and expensive orders programs. Since there are many different types of customers with different interests and needs, each requiring a different approach and professional level results should be segmented into different groups. By segmenting customers, the company increases its chances of success. Customers
divided according to complexity level of the desired product. After such criterion, three levels can be distinguished: Those that require the development of basic sites; intermediate level, and a sophisticated. Basic level implies comparatively low cost of services and is very well for individual clients, specialized non-professional companies, for example in the online sale of a small range of products. According to its name, this solution anticipates limited functionality, simple design and rapid implementation of the order.
second group comprises those customers with orders to intermediate level. These sites should include …
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