If you are thinking about developing a marketing program, you need to start with a marketing plan.Having been in the market more than a decade, I have seen my share of marketing plans.Some are short and to the point, others are hundreds pages thick and cost thousands of dollars to produce.
The irony is that many of the plans high-end market price on a shelf and rarely have simple plans implemented.The if researched and implemented effectively, have the greatest impact.
Regardless of the scope of your marketing plan, you should be aware that this is a business document.Every fluid has to start with a well structured based on a thorough investigation plan, competitive positioning and outcomes plan. Your possible should be the basis for their activities during the next months.However should always be willing to enhance or redirect its based on what is successful plan. Plan
1. Fundamentals of Marketing Market Research
Collect, organize and record data on the market that is currently buying the product (s) or service (s) will be sold. Some areas to consider:
market dynamics, patterns including seasonality
Customers – demographics, market segment, target markets, needs, buying decisions
product – what is there now, what is the competition that provides sales
current industry benchmarks in the industry
Suppliers – vendors that you have to trust
2. Target Market Find niche or target markets for your product and describe them.
3. Product Describe your product. How does your product relate to the market? What does your market need, what you currently use, what they need beyond its current use? Competition
4. Describe your competition. Develop your "unique selling proposition." What makes you stand apart from your competition? What is your competition doing on the brand? 5. Mission Statement
Write a few sentences that state:
"key market" – you are selling a
"Contribution" – what you are selling
"Distinction" – your unique selling proposition 6. Market
Strategies Write down the marketing and promotion strategies you need to use or at least consider using. Strategies to consider:
Networking – go where your market is
Direct marketing – sales letters, brochures, flyers
Advertising – print media, directories training programs
– to raise awareness
Write articles, give advice, to be known as an expert
direct / personal selling
Advertising / press releases
7. Price, Positioning and Branding
From the information we have collected, establish strategies for determining the price of your product, where the product is positioned in the market and how you will achieve brand awareness.
8. Budget Budget your dollars. What strategies can you afford? What can you do at home, what do you need to outsource.
Marketing Objectives Establish measurable marketing goals. This means goals that can be converted into numbers. For example, your goals might be to gain at least 30 new clients or to sell 10 products per week, or to increase their income by 30% this year. Your goals might include sales, profits, and customer satisfaction.
10. Monitor your test results and analyze
. Identify the strategies that are working. Customer Survey
Track sales, leads, visitors to your site, percent of sales to impressions
By researching your market, your competition and determine its unique positioning, which are in a much better position to promote and sell your product or service .In setting goals for your marketing campaign, you can better understand whether their efforts are generating results through the review and evaluation of ongoing results.
As mentioned earlier in this article, be sure to use the plan as document.Successful sellers are continually review the status of their campaigns against their objectives.This whole must ensure continuous improvements to your marketing initiatives and helps with future planning .
Marketing plans can seem daunting when you do not know where to start. This video is the first in a series to help you overcome writer's block and start your brand. . .