Outline Of A Marketing Plan

Promoting your products or services is extremely crucial in maintaining a successful company. The success of a business’s advertisements hold a direct correlation with the company’s success or failure as a whole. Business owners must consider how to best organize and create a successful advertising campaign, and this might be easily accomplished through the creation of a marketing plan. XXBR2 The techniques and strategies of marketing different products are endless. Different forms of media such as watching TV programs, listening radio shows, looking at street signs, or even looking at newspapers and magazines clearly emphasize the immense amount of competition that has increased between different business and corporations. The media has become the official battlefield for many businesses and the use of certain marketing techniques is the main weapon that many companies use to compete. Marketing campaigns have become a major part and focus for companies who are seeking to be the very best in their specific field. XXBR2 Most successful businesses have devoted a large amount of their time, finances, and workers into regulating and maintaining a creative marketing strategy that’ll attract a large amount of customers or clients. If businesses can develop a smart and unique way of advertising, then they will more than likely increase their number of customers and therefore increase the business’ profitability and growth. XXBR2 As with any kind of organizational structure, the advertising plan should be detailed and have a good sense of organization. There is quite a bit of information that should be included so that every person that is involved will be able to easily understand its goals. The careful planning and preparation of a marketing plan holds a direct correlation to the success of the company. XXBR2 Investors must recognize how much money they need to put into the implementation of an effective advertising campaign. The marketing plan should outline specifically how much the company is going to spend and what exactly it is going to purchase for advertising. Once new business owners organize and determine the necessary finances that’ll be used for marketing the products or services, then they are more capable of creating a marketing strategy that’ll make their business profitable and successful. XXBR2 A second piece of advice is to decide what the target audience for the company is going to be and the reason why it is targeting those specific clients. Details on how these customers will become attracted to the products or services should be included in the plan, as well as how these specific marketing strategies will help keep and maintain the loyalty of existing customers. Customers are the number one priority in a company, and how the company will attract customers is the number one priority in the marketing plan. XXBR2 Many advertising campaigns begin by producing the big picture of the company’s marketing strategy, and then breaks down into details about how it will realistically achieve such goals and objectives. Most business owners should set a budget for marketing objectives and then provide different ways that the plan will be implemented. XXBR2


Property Management Marketing Plan

International real estate investors are attracted to overseas property owing to the potential that it can offer in investment returns. One of the most profitable types of international real estate is off plan property. Some refer to this type of real estate as pre construction property which is bought at the planning stage. Buying a property before a brick has been laid does have its risks so how can an investor avoid these risks? XXBR2 Firstly it must be understood why builders want property investors to buy property at the planning stage. This is often to raise finance so that the project can actually start. They may be also testing the water to see how popular the project is to buyers. There will be a few that are trying to simply steal investment money by going bankrupt before a brick is laid or running off with investors money. XXBR2 The rewards can be substantial off plan property is priced to sell and allows for instant equity to be made by investors. Several property investors will only invest in off plan property as it allows them to buy multiple units which are often discounted by the builders. Often developers will give reassurances that indicate the planned selling price of each unit on completion. Some off plan property developments do not even have planning permission. Profits here can be substantial but presents even more risk. The price of land is always cheaper without planning permission. Once permission has been granted the land is instantly worth more. This coupled with a building that is going up over time can make for a sound investment. XXBR2 A builder that has constructed a few projects before and has experience can be a good indicator that a builder will forefill his obligations. Deposits that are held in an escrow account will always make investors feel more secure. Employing an independent lawyer to conduct due diligence for you is another option. Recently launched schemes such as the International Developer Information Pack (IDIP) can help protect those buying and selling off plan property by providing independent due diligence reports. XXBR2 Questions to ask the developer or agent XXBR2 1.What guarantees do I have that the developer would not go under or this project would not go under? XXBR2 2. Will my deposit be placed in an Escrow account XXBR2 3. Tell me about the building company, what work have they done in the past XXBR2 4. Has the builder secured planning permission and local permissions for the project XXBR2 5. Are there any legal safeguards for foreign investors in the case of non-completion or poor construction work by the developer? XXBR2 6. If I decided to sell before completion of the project, would that be possible and would I be penalized in anyway? XXBR2 7. How easy is it to buy and sell property in this country? 8. What if I decide to sell my (residence/hotel suite)? XXBR2 9. Are there any other fees while the project is being built and what about after completion? XXBR2 10. What do you anticipate the rental income to be once the facility opens based on current rates at similar properties? XXBR2 11. What is the payment schedule XXBR2 12. What happens if the building is delayed XXBR2 13. What is the rental yield I can expect? XXBR2 14. What are the tax and inheritance implications XXBR2 15. What is the buying process in this country XXBR2


What Is Media Planning In Advertising

Any promotion activity which is associated with a brand, business, service or cause comes under advertising. Considered as one of the most effective tools of marketing, advertising has the potential to enhance sales for the product/service/business. Advertising is different from publicity. Though advertising and publicity, both are assigned to promote a particular brand/business/service, the objectives of an advertising campaign are more far-reaching as compared to a publicity activity. The following points will clear some confusion about the differences between these two tools of marketing-Advertising gets the result for what it pays. It is a more expensive method of brand promotion. In any advertising activity, the advertiser/brand owner spends heavily for what he has to advertise (whether a service, business, product or cause). There are various strategies which are required to launch an advertising campaign such as media planning, selection, live campaign via a particular media vehicle or vehicles (for those campaigns which are launched through multiple channels). In publicity, media vehicle is not given much importance. Publicity is done through any affordable or ordinary medium without much planning like advertising. Publicity is used as a marketing tool to create media hype amongst the target group. Most publicity crusades do not last for a longer period of time while advertising lasts for longer period of time. In any advertising campaign, the medium of communication (television/radio/print/internet/mobile) plays a significant role to put life into the overall promotion campaign. Advertising is a paid form of providing brand communication and advertisers heavily spend on that media vehicle which seems perfect to launch the promotion campaign. However, in publicity budget is not a big constraint since publicity is done through cheap and affordable means. To publicise something means to bring into notice the attention of a specific target group or groups about a specific brand, service or business. To sum up, Advertising is a more defined tool of marketing which requires step by step strategies to follow and work out (in order to drive sales for the product/service/business) while the objective of publicity is to randomly inform target audiences about a particular cause, brand or service. XXBR2


Event Planning Marketing Plan

Developing a Start-Up Marketing Plan for a Book Producer XXBR1 By William Dupree XXBR2 I was able to secure a contract to develop a marketing plan for a new start-up full service book producer. The 2 principal owners wanted the company to specialize in the production of illustrated books in the areas of the visual and performing arts, literature and popular culture, the culinary arts, the New York City region, and travel. They had not worked out the total service package that they would offer their clients, as well as the type of clients that they would pursue. XXBR2 After doing some research on this business I met with the three principals partners to go over their new business venture. I convinced them at start-up that they should look to service more that one market segment. In the beginning they just wanted to work with book publishers. I suggested that they should also provide services for institutions, corporations, and magazine publishers. XXBR2 I suggested that the company should provide a list of the following services; Copy and content editing, Picture research and editing, Proofreading, Indexing, Design, Production, Consulting Editorial, Marketing and Distribution. These were chosen because based on the research that I had conducted there were the most important to all of the segments of clients that they would being doing business with. This would also provide the means to brand the company as a full service book producer for book publishers, institutions, corporations, and magazine publishers. XXBR2 Next was how this service would be sold and presented to potential clients. I know from past personal experience that the most important aspect that clients’ need with this type of service is a very close collaboration with the development of their illustrated books whether there for book publishers, institutions, corporations, or magazine publishers. All of the clients believe that a very close collaborative relationship with all of the individuals and departments involved with the process maximizes the ability of all of those involved in the development process, and will produce a much better product. XXBR2 I then worked on developing the personal sales presentations that the company sales representatives would use to obtain contracts. Through my experience over the years I have found that personal sales pitches of what marketing plans and strategies can produce for companies have to be explained in full to give the client a feeling of security and confidence throughout the project. A long with recommendations from past clients this is a key to continuing to obtaining business contracts. Since the company is a new start-up. Creating the feeling of security and confidence has to be of prhyme importance in the beginning stage of the company. XXBR2 I bought a list from a list broker of book publishers, institutions, corporations, and magazine publishers who would most likely benefit and profit from my clients services. Solicitation letters were written to these companies and organizations. A web site was created for the company. Articles were written for online publications. These articles would contain links back to the company web site. Ads were taken out in trade publications that cater to the target market of the book producer. All of these advertisements and promotional messages maintained a consistent theme that enforced the branding image that had been created for the company. XXBR2 Today the book producer has developed a very successful and reputable business in the following services areas that were created at start-up: for book publishers; for institutions, for corporations, and for magazines publishers. They also proved to be an asset for each other because the company was able to gain multiple contracts with some of their clients. XXBR2