With more and more businesses, consumers, and even dental practices that rely increasingly on computers, many people believe that print marketing is no longer effective in the digital age. Decades ago, many predicted it would soon live and work in a society "without papers", however, that prediction has not materialized.
The power of print drives dental marketing newsletters remains a very effective element of a dental advertising campaign for many reasons. Print provides easy readability, lasting staying power and environmental benefits to boot. Read on to discover how you can participate impression, persuade and teach, remaining powerful and relevant even in the digital age.
Looks good on paper
The first reason print marketing is so powerful lies in the ease with which our eyes and brains receive and respond to this through centuries. Studies have shown that we read 20% to 30% faster to read a copy of something rather than read it on a screen. We also experienced less eye fatigue when reading an impression compared with reading a monitor, and the evidence shows that print reading leads to a deeper understanding and comprehension of the content, a better sense of structure and navigation faster.
Even in dental marketing, recipients of marketing materials are learning, and studies indicate that by facilitating reading and writing, printing combines tactile and visual learning in a way that online communication can not. In addition, there is no better means to enable the reader to compare and contrast a function that is at the heart of decision making of purchase (or in the case of dental practices, health decisions). Part
Print advertising Marketing Mix
Not only suits our eyes and brain, but also coincides with effective dental marketing strategies. Far from being replaced by online marketing, print remains an effective and essential part of a mix of strategic marketing element. For example, printing is an extremely successful way to attract traffic to a website. But the impression is that an attendee to other marketing methods. Its staying power as a means of marketing lies in its ability to deliver the right message at the right space to the right person at the right time.
Smart marketers understand that printing allows you to put your brand in the hands of consumers – literally. Studies have shown that 98% of people to pick up your mail daily, and 77% sort through immediately. At home, that person is also often the main bill-payer and buyer as well as the key influence factor. In other words, they are the "right person".
The print permanence also means that once the dental advertising is delivered in the "adequate space" – if a dental office, home or business – most likely going to be there at the "right time". A printed piece of dental advertising often find their way to the door of the fridge, desk or workbench, where you see many times a day. Online marketers would be envious of the number of "impressions". If the adage is true that consumers should be exposed to a message three times before it affects their behavior, print dental marketing materials are an effective way to make it happen.
Everyone wants to do what it can to reduce its ecological footprint and live and do business as "green" as possible. Several practical believe that print ads for dental marketing are not environmentally friendly, but the fact is, print advertising is often greener than using paper. When certain uses of printing and paper can be unfriendly to the environment (for example, recycled paper or use paper from sustainable forests), paper has made strides to be more environmentally friendly.
37% of US pulp is produced from recovered paper and that number is growing every day. The aim of the paper industry is to recover 60 percent of the paper Americans consume by 2012. In addition, more and more print service providers are leading the way through chain of custody certification (the ability to track purchases of paper and wood from the original site of the forest through every single step to the consumer at the point of purchase, and ensure forestry is practiced in an environmentally responsible, socially beneficial and economically viable).
Thanks to the ongoing reforestation efforts, the forest area in the US It has really grown in the last century. In addition, strong partnerships like the SFI (Sustainable Forestry Initiative) and FSC (Forest Stewardship Council) work for certain sustainable, environmentally friendly forestry practices.
When it appears that electronic alternatives to print dental marketing have a smaller footprint, have a great impact on the environment through the generation of e-waste the fastest growing component of municipal waste worldwide. Poor or no recycling of electronic devices leads to the creation of tons of non-biodegradable, toxic dumps containing lead, cadmium, mercury, chromium and polyvinyl chlorides, and when disposed of improperly in developing countries may cause serious problems health and pollution. Even in developed countries recycling and disposal of electronic waste involves risk necessary and good care must be taken to avoid unsafe exposure in recycling operations and leaching of materials such as heavy metals from landfills and ash incinerators.
The proof is in the printing
Research shows that reports of the death are greatly exaggerated impression. For example, in the 18-49 age group of consumers, 90% read and respond to printed material sent. Similarly, a recent survey DMNews (Direct Marketing News) sponsored by Pitney Bowes found that 75% of consumers prefer to receive coupons in the mail, rather than through e-mail or in the newspaper.
With numbers like these, it is clear that the personal, tangible and reliable printing will continue to maintain power over consumers. Bulletins represent professionally produced dental marketing tool building relationships more effectively available for health professionals, and leveraging the power of print to achieve specific, such as the strengthening of relations patients objective, increasing references and practical consciousness, and / or growing a customer base.
The printing press was invented in 1440, and is still considered one of the greatest inventions in history. He played a huge role in establishing a community of scientists who could easily communicate their discoveries through wide dissemination of scholarly journals, and helped spark the scientific revolution. More than 500 years after printing remains a powerful tool for sharing information, so start using print as part of their mix of dental marketing today.