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Effective Public Relations Strategies for General Contractors

As a fledgling general contracting business, it’s important to develop the best media relations strategies you can just in case the worst case scenario decides to happen. For instance, you don’t want to be left on the outside looking in if general contracting public relationsone of your employees accidentally does work on the wrong house, or has performed a job without ensuring that the proper paperwork has been filed. In these cases, and many others, it’s integral that you have a media relations plan in place to protect not only your company, but yourself.

Keys to Effective Relations for General Contractors

  • Develop quality relationships: Know the reporters in your local area who work with contractors and construction companies. Having a person that you can talk to when something comes up in the industry is vital, and actually can put you above your competition.
  • Learn the media work cycle: By knowing when a journalist or reporter has a deadline, you can be more prepared to have them on your side when you need them. The worst feeling is not being able to turn to a trusted reporter because they don’t have the time to deal with more work.
  • Honesty and Clarity: When dealing with any public relations or media relations professional, the important thing is to stay on message but also maintaining a completely open and honest persona. Trying to hide any facet of yourself when dealing with a crisis, could come back and haunt you or even worse paint you in a more negative light.
  • Relax: Perhaps the most obvious, but hardest to follow rule is being relaxed. When speaking to anyone following an event, the importance of being calm and collected. Acting nervous could show the reporter that you are trying to hide something, or that you are uncomfortable with something that had happened. In either case, being confident in your argument, and keeping a level head will take your point much further in the eyes of the media.

Obviously the intent is to never be involved in a situation that would require a public relations professional, but there are some things that cannot be avoided, and you want to be prepared for the worst. Be sure to make connections with the right people, and by the process get people in your corner when you need them. By targeting the right people, and educating them on your business, they can be valuable tools in a crisis. You should make it a point to visit with any relations professionals you meet at least once a year in order to keep yourself firmly in their minds. Following up, and keeping connections, is a surefire way to ensure that you’re set should the worst happen.

Contracting is a common but potentially hazardous business. You never know what may stir the pot and get you into trouble. By having yourself a well assembled public relations strategy, you can feel more secure in your day to day activities. That doesn’t mean that you should take your general contracting jobs lightly, but it does give you a little breathing room if there is any negative press.

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Cost of Black Mold Removal Due to Water Damage

Why do you think mold is growing in your home? Mold is a part of the natural cycle of the environment, and they are formed according to the conditions inside your house. When you think about removing them, since they are not good with the overall design of your house, one of the many things that you need to consider is its remediation cost. Although the health and safety of the family is the top-most priority when it comes to expenses, you should also know how much it is going to cost you. If the area is small, just remove the mold by yourself, and buy a few supplies to use in removing them. If you are worried about breathing its elements, you can buy a respirator, and you will only spend between $120 and $150.

When the job to remove the mold is too big, this is the time you should consider hiring specialists. The cost for remediation is at a different level since you will be having the professionals do the tasks for you. You have to take into consideration that large jobs can’t be handled alone by the homeowner, so it is recommended that you posts jobs either at Craigslist to get see some responses. You can also ask for references from your friends or colleagues who know about the mold remediation specialists, whose main task is to clean the areas that are filled with mold. They go through areas such as the ductwork, crawlspace under the house, including the attic and walls. Mole spores that have made it into the cooling and heating system will only get circulated again in the house, which will only make you sick and the occupants.

The cost for remediation job of the crawlspace depends entirely on how large the job is. The average you should expect is about $500 minimum, or it could go as high as $4000. If the wall ducts and attic are included in the job, it will generally range between $2000 and $6000. If your house has recently been flooded and the mold is covered all throughout, this is considered as a very large job indeed. Expect to pay up between $10,000 and $30,000. That is just an average cost; it may go higher depending on the scale of the work and the size of the house.

You might also want to consider making claims from your insurance, but this depends if the mold have it covered or included in your policy. During your purchase of your insurance, make sure that your house is covered on the remediation cost, especially if your house is situated within the flood zone. Most of the household owners living within the flood zone do not want to expel that much money out of their pockets, so insurance is indeed helpful in this kind of situation. Find a mold remediation company that will specifically cover you for such situations. When you make claims, it may take some time, as insurance companies have processes to deal with before they release your claims.

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Self-Luminous Exit Signs for Business

There is no question that people have been using luminous signs for a very long time now and this has allowed them to exit buildings and all kinds of structures during a natural disaster or a fire that has started due to a malfunction in the electrical wiring of the building. This is something that is a lot more common than we usually think and that is the main reason why luminous exist signs are so useful.

Self-luminous exit signs have been used all over the world to help people evacuate buildings during all kinds of natural disasters and also in case of any emergencies that require that they move out of a structure as soon as possible. These signs are very useful because they can allow people to see the way out of a situation even if the power is out. Usually the self-luminous technology is actually quite interesting and the combination of tritium gas and a hydrogen isotope can make the letters of the sign be visible up to 100 feet of distance from a person.

This is without a doubt the most useful and reliable way to get people out of any building. The problem with emergency signs that don’t have self-illumination is that they can be very hard to see if the power goes out and the people in the building don’t have lights to get them through the dark hallways of a building. The use of signs that have self-luminous technology is going to help save many lives and avoid a situation of panic that would be extremely dangerous for anyone involved.

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What Google Hates About Your Website

Why is it that no matter how much you try to monopolize the right strategies and techniques as suggested by what you read never works for your website? You may have done it the wrong way. What’s more, you may not have noticed that you have done a mistake that most major search engines really hate and will delete your website from their page rankings. Try to find out below what are the things that Google and other search engines ignore websites that are committing taboo in the Internet world. 

Keyword stuffing – when the Internet was still improving its ways to accurately point to the right website when users search for something, one of the strategies they came up with was keywords. The bad thing about keywords that time was many websites abused the use of keywords. Instead of putting good and high quality content in a website, all they did was fill the entire page with the keywords that will give them a high page rank. Search engines found an algorithm to blacklist such websites, taking out their URL from the face of the Internet, never to be found again. If you intentionally repeat a group of words or phrase in order to manipulate page rankings will get you nowhere. You are sure to attract the attention of Google, but it will push you down to the lowest rank possible.

A copy of another is a taboo even when you were still attending classes during your school days. Wasn’t your teacher really against you copying your classmates’ work? The same can be said with your website. If you copy a content from another website, it is the perfect recipe for bringing your page rank down to the bottom of the list. You are not alone in this matter, though. Many websites have copied content when search engines perform searches. What makes it very frustrating is that you did not intend to copy a simple phrase from another website, only that the search engine saw the same content. What you need to do is to create an original content, which can be a daunting task but worth it. Do not make very long content, as your viewers will only find it tiring to read everything. As long as the content is yours, there are no problems.

Another method that Google and other major search engines ignore a lot is the overwhelming use of images, animated or not, even flash. Just the same time when keyword stuffing was at its finest, flash content was the king that time, too. Many websites that time would go out of their way to create the most amazing animation with the use of flash, when they are only eating up a lot of bandwidth, which seems to be very impractical knowing that download speeds that time were not the same as today. These days, Google and the rest of the search engines no longer include flash content as a part of their search. What they are looking for is 100 percent original, high quality content that is relevant to the search users are looking for.

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Defending Orlando DUI Vehicular Homicide Cases

Knowing the Possible and Probable Scenarios

When defending your clients during Orlando DUI vehicular homicide cases, it’s important to be in-the-know about the most probable scenarios, and to be prepared for them. Each DUI case boils down a couple of major pieces of evidence presented against your client. One is the breathalyzer test. The other is the field sobriety test. The breathalyzer test is only applicable if your client took it.

So basically as your client’s attorney, your job is to defend against how your client performed on the field sobriety test. More significantly, you must be adept at cross-examining the police officers involved on 1) how they administered the test, and 2) how they evaluated your client’s performance.

Here’s an example of a cross-examination that would effectively get the officer to acknowledge that he did not adhere to the correct procedure in giving the tests. For example, he didn’t adhere to the Field Sobriety Testing Manual in at least one of the issues, such as requesting the operator if he was harmed from the accident in such a way that he or she couldn’t perform the tests effectively.

Another issue related to the field sobriety tests and cross-examination is that the officer doesn’t have a baseline to evaluate your client’s performance. In other words, the Orlando officer has never seen your client do basic tasks such as walking, talking, and so on.

The Attorney’s Task in Strategy Development

As an Orlando lawyer, you must become involved in the DUI case immediately because the evidence must be preserved. The car will be seized so you’ll want to have blood drawn independently, or have the sample preserved so you can have your own expert conduct a test on it. If the client doesn’t contact you immediately, the result can be the destruction of evidence. Also, make sure witnesses are interviewed before their memories weaken or disappear. Also, you must maintain your client’s rights at any court hearing.

Experts and Evaluating Evidence

As an attorney it’s critical to comprehend the scientific elements related to DUI vehicular homicide in Orlando. You need to have the right training and experience. Typically, the defense attorney isn’t involved in field investigations. That’s because it usually happens 4-5 hours following the accident. The accident reconstruction in these cases is conducted at the scene, and they’re typically done within two days.


Experts are helpful since they give different opinions. Typically the Orlando police department conducts the accident reconstruction report.

4 P of the Marketing Mix

With more and more businesses, consumers, and even dental practices that rely increasingly on computers, many people believe that print marketing is no longer effective in the digital age. Decades ago, many predicted it would soon live and work in a society "without papers", however, that prediction has not materialized.

The power of print drives dental marketing newsletters remains a very effective element of a dental advertising campaign for many reasons. Print provides easy readability, lasting staying power and environmental benefits to boot. Read on to discover how you can participate impression, persuade and teach, remaining powerful and relevant even in the digital age.

Looks good on paper

The first reason print marketing is so powerful lies in the ease with which our eyes and brains receive and respond to this through centuries. Studies have shown that we read 20% to 30% faster to read a copy of something rather than read it on a screen. We also experienced less eye fatigue when reading an impression compared with reading a monitor, and the evidence shows that print reading leads to a deeper understanding and comprehension of the content, a better sense of structure and navigation faster.

Even in dental marketing, recipients of marketing materials are learning, and studies indicate that by facilitating reading and writing, printing combines tactile and visual learning in a way that online communication can not. In addition, there is no better means to enable the reader to compare and contrast a function that is at the heart of decision making of purchase (or in the case of dental practices, health decisions). Part

Print advertising Marketing Mix

Not only suits our eyes and brain, but also coincides with effective dental marketing strategies. Far from being replaced by online marketing, print remains an effective and essential part of a mix of strategic marketing element. For example, printing is an extremely successful way to attract traffic to a website. But the impression is that an attendee to other marketing methods. Its staying power as a means of marketing lies in its ability to deliver the right message at the right space to the right person at the right time.

Smart marketers understand that printing allows you to put your brand in the hands of consumers – literally. Studies have shown that 98% of people to pick up your mail daily, and 77% sort through immediately. At home, that person is also often the main bill-payer and buyer as well as the key influence factor. In other words, they are the "right person".

The print permanence also means that once the dental advertising is delivered in the "adequate space" – if a dental office, home or business – most likely going to be there at the "right time". A printed piece of dental advertising often find their way to the door of the fridge, desk or workbench, where you see many times a day. Online marketers would be envious of the number of "impressions". If the adage is true that consumers should be exposed to a message three times before it affects their behavior, print dental marketing materials are an effective way to make it happen.


Everyone wants to do what it can to reduce its ecological footprint and live and do business as "green" as possible. Several practical believe that print ads for dental marketing are not environmentally friendly, but the fact is, print advertising is often greener than using paper. When certain uses of printing and paper can be unfriendly to the environment (for example, recycled paper or use paper from sustainable forests), paper has made strides to be more environmentally friendly.

37% of US pulp is produced from recovered paper and that number is growing every day. The aim of the paper industry is to recover 60 percent of the paper Americans consume by 2012. In addition, more and more print service providers are leading the way through chain of custody certification (the ability to track purchases of paper and wood from the original site of the forest through every single step to the consumer at the point of purchase, and ensure forestry is practiced in an environmentally responsible, socially beneficial and economically viable).

Thanks to the ongoing reforestation efforts, the forest area in the US It has really grown in the last century. In addition, strong partnerships like the SFI (Sustainable Forestry Initiative) and FSC (Forest Stewardship Council) work for certain sustainable, environmentally friendly forestry practices.

When it appears that electronic alternatives to print dental marketing have a smaller footprint, have a great impact on the environment through the generation of e-waste the fastest growing component of municipal waste worldwide. Poor or no recycling of electronic devices leads to the creation of tons of non-biodegradable, toxic dumps containing lead, cadmium, mercury, chromium and polyvinyl chlorides, and when disposed of improperly in developing countries may cause serious problems health and pollution. Even in developed countries recycling and disposal of electronic waste involves risk necessary and good care must be taken to avoid unsafe exposure in recycling operations and leaching of materials such as heavy metals from landfills and ash incinerators.

The proof is in the printing

Research shows that reports of the death are greatly exaggerated impression. For example, in the 18-49 age group of consumers, 90% read and respond to printed material sent. Similarly, a recent survey DMNews (Direct Marketing News) sponsored by Pitney Bowes found that 75% of consumers prefer to receive coupons in the mail, rather than through e-mail or in the newspaper.

With numbers like these, it is clear that the personal, tangible and reliable printing will continue to maintain power over consumers. Bulletins represent professionally produced dental marketing tool building relationships more effectively available for health professionals, and leveraging the power of print to achieve specific, such as the strengthening of relations patients objective, increasing references and practical consciousness, and / or growing a customer base.

The printing press was invented in 1440, and is still considered one of the greatest inventions in history. He played a huge role in establishing a community of scientists who could easily communicate their discoveries through wide dissemination of scholarly journals, and helped spark the scientific revolution. More than 500 years after printing remains a powerful tool for sharing information, so start using print as part of their mix of dental marketing today.