New Product Marketing Strategy

Every successful business started with a very good marketing strategy that made it more competitive with other businesses in its field. It does not mean that successful business shave more resources to start with. However, these businesses are the ones who knew how to maximize whatever resources they already have and used them to their advantage. XXBR2 Marketing strategy is really all about considering the resources available to the company and then finding a way to make sue of these strategies in the most creative way possible. It is not so much about how much resources a business has at its disposal but how creative they can get to make the minimal resources they have to work for them. XXBR1 XXBR1 Take a small grocery business faced with a bigger competitor. This grocery has to find a way to be more competitive given the minimum resources it has at its disposal compared to its competitor. XXBR2 As a marketing strategy, the small grocery store offered additional value added services to its clients. It can be in the form of loyalty stubs that can be changed for some items after a while, free car cleaning or even free coffee for shoppers at certain periods. All these are marketing strategies that are aimed at making the small grocery more competitive in the neighbourhood. XXBR2 A marketing strategy is a product of a good marketing plan that will give the framework as to how the strategy can be implemented. In this case, the management of the small grocery may have come up with a marketing plan detailing all the extra services that may be of interest to its clients. The marketing plan signifies the methods of implementing the said marketing strategy. XXBR2 Some small business fear competing with bigger businesses with more capital. However, if a business has a very good product it can compete with its competitors provided it has prepared an effective marketing campaign or marketing strategy for its business. XXBR2 A marketing strategy is usually based on a marketing goal. The strategy is implemented with the view of achieving something during a certain period. Each company can come up with different marketing strategies depending on the products or services they are dealing with. XXBR2 Some companies that have lesser capital can find a niche and then concentrate on that niche. Its competitors may be looking at the general market and it cannot compete on that level due to limited resources. However the company can find a niche and then concentrate on this niche. XXBR2 The popularity of the internet has produced a new generation of internet marketers who address their marketing to the e-market. This means the marketing strategies may be a little different from traditional marketing strategies since it is directed towards a different audience. XXBR2 Internet marketing makes use of a lot of marketing tools like email marketing, website development, building of a massive opt-in list, online purchases, link backs and a lot of other methods. XXBR2 A marketer can provide both online and traditional marketing strategies for a business. However, he should bear in mind that the aim of marketing is really to sell the business and to encourage the target market to look at the products or services, consider them as among his choices and then prioritizing such products and services when it is time to part with his money. XXBR2


Credit Card Marketing Strategies

If you’re selling a product on the Internet, accepting credit card payments and enabling your customers to purchase your products through your web site is a must. However, if you’re just starting out, you may not be sure where to start. XXBR2 Sure, you’ll need a web site and product, but how will you accept credit card payments through your web site? Will you need a merchant account? How much will it cost? So, are there monthly fees? If you have a digital product, how will you deliver your product to your customer? The process can be very intimidating. However, after reading this article, you will see just how simple it really is. XXBR2 When the Internet first began, there weren’t many choices when it came to accepting payment through your web site. You either had a merchant account, which was mostly quite costly, or you had to provide a mailing address for your customers to ‘snail’ mail you checks and money orders. Eventually, online business owners were able to accept checks online, which made things a little easier. XXBR2 And so today, however, there are many options when it comes to accepting credit card payments through your web site. Online payment processors will enable you to begin accepting payments – in a matter of days – without a merchant account or monthly fees. You are mostly only charged a fee when and if you make a sale. XXBR2 The two most desired payment processors for online businesses are ClickBank and PayPal: XXBR2 ClickBank http://www.clickbank.com XXBR2 ClickBank is a payment processing service that will enable you to sell digital products. They will enable you to accept Visa, MasterCard, American Express, Discover, Eurocard, Visa-Debit, MasterCard-Debit, Novus credit cards, electronic checks and PayPal. Services are available for US and non-US merchants. XXBR2 They charge a small one-time activation fee and a small fee per sale. However, they do not charge a monthly fee. If you don’t make any sales, there are no additional fees. XXBR2 ClickBank also enables you to have your own affiliate program, which will enable you to increase the sales of your product. They provide a market place where you can advertise your products and affiliate marketers can learn how they can sell your products for a commission of the sales. XXBR2 One of the best benefits of using ClickBank is that they handle everything for you. Not only do they take care of all the money and pay your affiliates, but they also send you a check twice a mo for the sales that have been made. XXBR2 PayPal http://www.paypal.com XXBR2 PayPal will enable any business or consumer and an email address to securely send and receive payments online. You can also accept Visa, MasterCard, American Express, Discover credit cards and electronic checks. You can sell with PayPal through an online auction, on your own web site, or as part of an online marketplace. They also offer recurring billing. There are no setup fees. However, they charge a small fee per transaction. Services are available for US and non-US merchants. XXBR2 Like ClickBank, PayPal has a market place where you can list your product; however, there is a fee. Unlike ClickBank, affiliates cannot sign up to sell your product through PayPal. Instead, if you want an affiliate program, you must set up your own affiliate system. XXBR2 One of the best benefits of opening a PayPal account is that it is basically an online paperless bank account. You can deposit and withdraw money, use a PayPal debit card at any store that accepts Mastercard, and even get a PayPal charge card if you’d like. XXBR2 Integrating Your Payment Processor with Your Web Site XXBR2 When you sign up with either ClickBank or PayPal, you will be provided with a snippet of HTML code to place within your web page. Simply paste the code into the HTML portion of your web page where you would like your button to appear. Once the button appears, your visitors can click on it to purchase your product. It is that simple. XXBR2 Delivering Your Digital Product to Your Customer XXBR2 When using either ClickBank or PayPal to process your payments, they will ask you to provide them with the web address of your ‘Thank you’ page, also known as a ‘Download’ page. This is the web page your customers will be sent to once they complete their purchase. This page should be used to thank your customer for purchasing your product and tell them how much their credit card has been charged and by whom. In addition, you will need to provide instructions on this page to assist your customer in downloading your product. XXBR2 To create a download link on your ‘Thank you’ page, most servers will allow you to simply link to the file on your web server. When your customer clicks on your download link, a download window will load and enable them to save your product to their computer. If this method of linking doesn’t work for you, contact your server administrator for assistance. XXBR2 Online payment processing services will enable you to quickly and easily accept credit card payments through your web site. They provide a quality service for Internet marketers at a reasonable price. Visit these great sites and start accepting payment through your web site in just a matter of days. You’ll be glad you did. XXBR2


The Role Of Media In Advertising

An Advertising Company in India mainly focuses on getting the best business for its clients via aggressive promotions, targeting the masses and classes alike. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. The range of an Advertising Agency varies from all shapes and sizes right from small to medium sized agencies, large independents, and multi-national agencies, basically depending on the kind of ventures undertaken and the client reputations. The kind of advertisements that is done also varies as per the need and budget of the product or service to be marketed. It could be in the form of commercial advertisements, Internet /online promotion or classified advertisements in newspapers. XXBR2 Full-service or media-advertising companies basically target the television audience by promoting the product through commercial advertisements. May be they would get in a top celebrity or a famous personality to endorse the product. Online advertising is basically done via the internet and is basically handled by Digital Interactive Marketing firms through their Search Marketing Departments. A development team creates the website of the client, the creative or designing team and then the marketing team promotes it online. Then you have people promoting their advertisements via newspapers. This is considered to be one of the most cost effective ways to promote your business, the reason being this has the largest coverage in terms of reaching out to the masses. Infact if any company is looking to promote a business effectively the suggestion would be, first get your advertisement on paper, then get the commercial advertisement going and then promote it online. The campaign is bound to be highly successful. XXBR2 Like any other organization an Advertising agency works in a Team Format basis. The people who create the actual ads form the core of an advertising agency. Next comes the account management department. Account management is somewhat the sales arm of the advertising agency. They are then responsible for coordinating the creative, media, and production staff behind the campaign. Next comes in the creative services team or the production team. This department consists of those employees who are responsible for coordinating the creative, media, and production staff behind the campaign. An often forgotten, but still very important, department in an advertising agency is traffic. The traffic department regulates the flow of work in the agency. It is typically headed by a traffic manager (or system administrator). Traffic increases an agency’s efficiency and profitability through the reduction of false job starts, inappropriate job initiation, incomplete information sharing, over-and under-cost estimation, and the need for media extensions. Some of the Biggest Commercial advertising companies in India include Mudra Communication, Pressman India, Thomson Associates, Lintas, and Percept Holdings. They have the best of clients with excellent reputation attached to them. XXBR2


Social Media Marketing Plan

As a businessman, your primary concern is to develop the right kind of brand image of your business and Social Media Marketing helps you in this regards. However framing the right strategy is a must which will help you stand apart from others and create a separate niche. For framing the right strategy, sufficient research must be done. This research is learning a bit more than just finding the target audience. This research oriented social media marketing strategy includes identifying the most populated interactive websites in the Internet and the most popular social networking sites. You can make use of popular social networking such as Facebook, Digg, StumbleUpon, LinkedIn, Twitter and more. XXBR2 A business page in Facebook or creating a Blog are some of the basic things you may do. Starting a blog will let you discuss relevant topics on your business. Your blog should be like that of a hub which will incorporate all the links and references of your networking sites and other similar resources. You may also create a discussion forum, wherein you may interact with tons of people, based on your posts. After, sufficient research is concluded, you may move ahead with some goal oriented social media marketing strategies. XXBR2 Social media marketing strategies must be goal-oriented. It is important that you are aware of what end result you wish to derive and know what is your target market. Social Media Marketing will not only create brand awareness or put your website in higher search engine rankings, but will also create a space whereby you’ll get the chance to interact with a set of consumers. So blatant promotion sans planning may boomerang your business and spam all your efforts. Repeated blogging or tweeting thus may not bring the kind of result you would love to have. So, formulate your strategies according to the goal you wish to achieve, rather than aimlessly beating around the bush. XXBR2 Social Media Marketing involves less or no capital investments and hence small businesses can draw considerable amount of profit from it. While big corporate houses spend huge amount of money for promoting their business, the small firms often get displaced in the competitive market and fail to generate proper exposure. The social media marketing tools are free and it is just the right kind of social media marketing strategies that will bear the fruit of success. XXBR2 Unplanned Social Media Marketing will not do any good to your cause. Even, if you are over-flooding a host of social networking sites with promotional stuffs, you are sure to lose all recognize and annoy viewers whoever will not pay any heed to your efforts. Thus it is necessary that you give some time to your efforts to yield fruit. Aggressive blogging or recurring article, press release submission and such kinds will never produce results within a week, but will take considerable amount of time. So, you need to dedicate ample amount of time to this process to get back a commendable output. You need to constantly research about the latest developments, assess the latest trends and formulate newer policies accordingly and monitor the feedback you are receiving. XXBR2 Marketing forms the spine of any business and formulating the right strategy is the prhyme pre-requisite. With the concept of Social Media Marketing becoming an outstanding phenomenon for promoting business, drafting a proper plan is necessary. Proper strategies will not only benefit your business in terms of revenue but will also create a brand awareness pan web world. XXBR2