People have finally begun to recognize how valuable it can be the social media marketing. Recently one of my books editor of health related customer was talking about the importance of social media for traditional publishing industry. She said that now strategize books that have websites for reference materials and information, and places where people can hold pages marked eBooks and new releases of books.
Like any marketing campaign, Social Media Marketing (SMM) takes hard work, monitoring, the Internet makes it easy and maintenance. And we can easily blend traditional campaign tactics SMM, including direct response, branding, or radio spots. First, it is the goal of the campaign, then comes tuning the strategy. The Web provides the ideal measurement and investment retuirn (SOI) method.
Many organizations are allowing employees to use social media for business purposes today; It has dramatically increased to 69% in 2008 from 37% last year. More than six out of 10 companies are using social media to build and promote their brands, improve communication and increase consumer participation. There has been a fivefold increase in the percentage of employees who are using the sites most popular social networks like Facebook and LinkedIn for business purposes, 15% in 2007 to 75%. About 37% of organizations plan to focus communities in the areas of specialty where they can provide value-focused business. 40% of respondents report using one or more of the following tools: Groups, labels, communities, blogs, social networks and video. What are the popular tools? Social networks, blogs and wikis, with adoption rates between 50% and 55%.
What is the future of Social Media Marketing? Imagine the magnitude of the virtual classroom. Even the futurist James Canton, author of "The Extreme Future", has already said that one of the ten major industries of the economy of innovation, ie education and learning.
In an article written by a professor of computer science at the Technical University of Colorado named Cynthia M. Calonge, who said, "the benefits outweigh the risks associated with venturing into a virtual world. For me, the virtual world is my favorite learning and teaching environment. "
All going to be seeing more and more people networking social media to engage with customers and students, basically to start conversations and share knowledge. This means that websites must be filled with contents to educate people about what they do. Sites must be optimized properly with the search engines so they will come up first in search engines. And blogs are a way of life becomming. Self publishing will win in the long run.
The reality is that creating immediate ,, sources of knowledge, transferable portable on demand is much bigger than we can even begin to imagine.